One fine day my dad called some Help service in Mumbai to ask them assist for taking a cab to airport. He was quite surprised when as soon the person picked up the phone; he said “Hi Mr. Ramesh, how can I help you?”  He was like how did you come to know my name? He replied calmly, sir it’s our CRM database. Felt very good after listening that.  Though for no reason; for some time I felt proud about myself for being part of technology that touches so efficiently with people’s lives. That’s the magic of CRM and the best example of how customer relationships matter the most when it comes to services!!
CRM as a concept briefly relates to an ideology of today’s business to make efficient usage of software applications to boost the profitability with sales, better services and tracking of marketing operations. Even though these are stronger aspects of any CRM software, the only thing that matters the most is conveyed by first two letters of the technology name itself that is CR – Customer Relationship. Building up the super personal relationships with the customers in business can outweigh any other professional benefits you can get out of CRM.
Building up the Sage CRM technologies for betterment of client’s customer relations is an ultimate goal Greytrix CRM team always looks forward to.  Every single person joining the development and services on SageCRM goes through rigorous functional and technical trainings with the help of people vastly experienced in Sage technologies and of course our trademark GUMU guru’s.  Most of the implementations we have done so far are purely based on relationship management and they are leading to 100 percent client satisfaction and helping a lot to improve respective businesses.
Sage CRM itself is very efficient module which goes with almost any business model, however building it up based on the case scenarios presented by customers is what drives us crazy people at Greytrix to tickle our minds and apply totally different, out of the box approaches. This blog is full of such posts explaining how we came across several such scenarios and resolved them. The blog is now one of the most visited development blogs on web for Sage CRM which was an ultimate goal set 3-4 years back. Greytrix has also launched new blogs for Sage ACCPAC ERP, Sage X3 etc. which will surely follow the footsteps of Sage CRM blog. Many of our blogs like the one SME erp are already getting maximum hits throughout the world which justifies the efforts put by resources. As I said above, we all are working for betterment of the technology and our ultimate goal is to build good relationship with customer, same reflects in testimonials from customers too. Below is the testimonial from one of our clients on Customer service CRM we built for them.
“I would like to take this opportunity to personally thank your team for all their efforts over the past several weeks on the performance tuning of RML CRM project.  I greatly appreciate the extra time that they have put into this project and feel that it could not have been successful without their commitment, technical skills and out of the box thinking.  Please share my personal gratitude to them.
I wish to express my sincere gratitude to you as well for this great success.
I would be personally couriering few chocolates to your team. Thanks once again for all their support!!! Please share your office postal address for the same.
Your continued support and dedication to this project make us more successful.” 
It’s a fact that in today’s world people expect less and less from corporations which hide behind Interactive Voice Systems, Terms of Agreement and politically correct scripts for support calls where even the most enthusiastic agent is probably appraised on how quickly he or she can get you off the call (Did you hear the sigh as well when you actually replied ‘yes’ to the question, ‘Is there anything else I can help you with?’). World is changing very rapidly and in this world of immense competition one who provides better services will survive. 
Most of the ‘Smart’ organizations we deal with try and find newer and newer ways to ‘connect’ to target audience. But pretty soon the ‘new way’ becomes a ‘channel of communication’. Profitability experts land up and start evaluating the returns to the business on every such medium and the pie of marketing communications gets more complex with every new thing getting added.  Consumers become numb to the barrage of information thrown at them wherever they look.  So it’s very important for everything to be in place, finely balanced and also in line with customer’s expectations as well as costs incurred to building up the technology.  This is what we the CRM team at Greytrix are there to help you for.
Gone are the days of handwritten letters and dispatches cranking your heads! Yeah, that’s Sage CRM. Go ahead, Implement and see the change.